PRIVACY POLICY
Last Updated: September 2026
En Toi Beauty & Wellness ("En Toi," "we," "our," or "us") respects your privacy and is committed to protecting the personal information you share with us.
This Privacy Policy explains how we may collect, use, store, and share information when you visit our website, book an appointment, complete a consultation or assessment, join a waitlist or email list, purchase a product or service, or otherwise interact with En Toi Beauty & Wellness.
By using this website, you acknowledge the practices described in this Privacy Policy.
Information We May Collect Depending on how you interact with En Toi Beauty & Wellness, we may collect information such as:
- Name
- Email address
- Telephone number
- Appointment and booking information
- Billing and transaction information
- Hair and scalp history
- Hair-care practices
- Photographs or scalp images submitted or taken with your permission
- Information voluntarily provided through consultation or assessment forms
- Lifestyle, nutrition, medication, wellness, or health-related information you voluntarily provide when relevant to a hair or scalp assessment
- Responses to surveys, questionnaires, or assessments
- Email and marketing preferences
- Website usage information, such as browser type, device information, IP address, pages visited, and interactions with our website
We encourage you to provide only information that is reasonably necessary for the service or inquiry involved.
How We Use Your Information
Information collected may be used to:
- Schedule and manage appointments
- Provide requested hair, scalp, beauty, educational, or wellness-related services
- Personalize your client experience
- Communicate regarding appointments, consultations, purchases, or inquiries
- Maintain appropriate client records
- Provide educational information and recommendations
- Process transactions
- Deliver digital products or resources
- Manage book, event, program, or product waitlists
- Send newsletters, educational content, promotions, or business updates when permitted
- Improve our services and website
- Maintain the security and functionality of our systems
- Comply with applicable legal obligations
Health-Related Information
Because En Toi Beauty & Wellness offers hair and scalp assessments and trichology-informed services, you may voluntarily provide information related to your health, medications, nutrition, lifestyle, laboratory testing, or other wellness factors.
We recognize that this information can be sensitive.
We use information you provide for the purposes associated with your requested service, assessment, education, or communication and take reasonable measures to protect it.
En Toi Beauty & Wellness is not representing through this Privacy Policy that it is a healthcare provider or that all information collected is protected health information under HIPAA.
Photographs and Scalp Images
Photographs, microscopic scalp images, or other visual documentation may be collected as part of certain services or assessments.
Images collected for client records or assessment purposes will not automatically be treated as authorization for public marketing use.
When identifiable photographs, videos, testimonials, or other client materials are intended for marketing, educational, social-media, or promotional use, additional permission or consent may be requested.
Email & Marketing Communications
If you subscribe to our email list, download a resource, join a waitlist, register for an event, or otherwise request updates, we may send you information related to En Toi Beauty & Wellness, educational resources, services, products, events, or launches.
You may unsubscribe from marketing emails using the unsubscribe option provided in those communications.
Transactional communications regarding appointments, purchases, accounts, or requested services may still be sent when necessary.
Book Waitlist
If you join the waitlist for an upcoming En Toi Beauty & Wellness book, product, event, or educational resource, we may collect your name, email address, and information you voluntarily provide about your interests or loc journey.
We may use this information to provide launch updates, educational content, early-access opportunities, and information related to the resource for which you registered.
Payments
Payments may be processed through third-party payment providers.
En Toi Beauty & Wellness may not directly store complete credit or debit card information when payments are processed by a third-party payment processor. Your transactions may also be subject to that provider's privacy and security practices.
Third-Party Service Providers
We may use third-party providers to support functions such as:
- Website hosting
- Appointment scheduling
- Customer relationship management
- Email and text communications
- Payment processing
- Forms and assessments
- Website analytics
- Advertising and marketing
- Digital-product delivery
These providers may process information as necessary to perform services on our behalf or according to their own applicable terms and privacy policies.
Cookies & Website Technologies
Our website may use cookies, pixels, analytics tools, or similar technologies to operate the website, understand visitor activity, improve user experience, and measure marketing performance.
Your browser may allow you to limit or disable certain cookies. Doing so may affect some website functionality.
Information Sharing
En Toi Beauty & Wellness does not sell personal information in exchange for money.
We may share information with service providers when reasonably necessary to operate our business, process transactions, deliver requested services, comply with legal requirements, protect our rights or users, or complete a business transaction.
We do not authorize third parties to use information entrusted to them on our behalf for unrelated purposes except as disclosed or permitted by law.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt in data and consent; this information will not be shared with any third parties.
Text Messaging (SMS)
If you provide your mobile number and give consent, En Toi Beauty & Wellness may send text messages relating to appointments, scheduling, service updates, and, where separately agreed, promotional information.
Message frequency varies. Message and data rates may apply. You may opt out at any time by replying STOP, and you may reply HELP for assistance. Consent to receive text messages is not a condition of purchase or of receiving any service. Mobile opt in data and consent are never shared with third parties or affiliates for marketing or promotional purposes.
Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.
However, no method of internet transmission or electronic storage can be guaranteed to be completely secure.
Data Retention
We may retain information for as long as reasonably necessary to provide services, maintain appropriate business records, satisfy legal or accounting obligations, resolve disputes, and protect legitimate business interests.
Children's Privacy
Our website and services are not directed toward children under 13, and we do not knowingly collect personal information online from children under 13 without appropriate authorization.
If we learn that information has been collected from a child in a manner inconsistent with applicable law, we will take appropriate steps to address it.
Your Choices
Depending on applicable law and the nature of your relationship with us, you may contact En Toi Beauty & Wellness regarding questions about personal information you have provided or to request that certain information be corrected or deleted.
Some information may need to be retained for legal, accounting, transaction, safety, or legitimate business-record purposes.
Third-Party Websites
Our website may contain links to third-party websites or platforms. En Toi Beauty & Wellness is not responsible for the privacy practices, security, or content of third-party websites.
We encourage you to review their privacy policies before providing personal information.
Changes to This Privacy Policy
We may update this Privacy Policy as our services, technology, or legal obligations change.
The revised policy will be posted on this website with an updated effective date.
Contact Us
Questions regarding this Privacy Policy may be directed to:
En Toi Beauty & Wellness
Snellville, Georgia
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